Everything your Large Group clients need to build a wellness program or amp up an existing one
The average person spends most of his or her waking hours on the job. And that makes work a great place to promote health programs and really influence behavior. Plus, talking about health and wellness can help employers boost morale and promote team building in the workplace, which truly affects their bottom line.
Wellness in the workplace makes good sense and good business. With 40% of U.S. companies saying that cultivating employee health and well-being is a central part of their 2013 health care strategy – and another 20% planning to increase their wellness programs this year,* it’s becoming conventional wisdom.
Fewer sick days, better productivity and lower health costs are just some of the concrete benefits of a targeted wellness campaign. That’s where we come in. Whether your clients and their employees are behind a desk or in the field, we have the tools to get them educated, engaged and empowered to make wellness a priority!
Fun, colorful campaigns – all set and ready to go
Starting in May, we're launching an employer email campaign series for your Large Group clients promoting wellness at work. Each month, we will address a specific health topic, with links to brochures, posters, fliers, videos and other educational materials your clients can share with their employees. We’ll also give them information to pass on about programs available with their health care coverage plans.
On April 23, we're sending this introductory email to announce the campaign to our fully insured, large group clients. We'll send the first email in the series on May 7.
And there's more
The email series provides tips to help employers kick-start their wellness campaign, like where to hang posters for maximum impact – or how to take an existing program to the next level.Plus, we can even personalize the approach for a specific worksite. For more information about a personalized approach, your clients need to contact their Anthem account representative.
*Towers Watson/National Business Group on Health: 2012 Employer Survey on Purchasing Value in Health Care: “Performance in an Era of Uncertainty.”